Iggy left agency life in August. Karlien couldn't be happier (we suspect she'd been plotting it all along). So we started our own studio.
Projects pipeline
We're new, so there's no long portfolio yet. One site is live, two more are in the studio and a few are in negotiation. We expect this list (and our calendar) to fill up fast.
In the meantime, this website is our first impression. Every brushstroke, tube and transition on it was designed and built by the two of us, and it's the standard your project gets.
Release log4 projects · 2 live
- RCH-001Falcon Travel ToursSafari and tour operator, Cape TownLiveCase studyVisit ↗
- RCH-002Xploria.travelFull package: brand, website, systems, social and adsKicked off
- RCH-003Suntouched InnFull website redesign and buildIn the studio
- RCH-004Ruche StudioOur own site: brand, website and the systems behind itLiveYou're on it
- NextA few more in the pipelineThree or four warm leads, now in negotiationTalking
Sound familiar?
Thoughts we hear a lot
Muttered one of these lately? That's our cue.
Tools tend to arrive one at a time. A website one year, a WhatsApp number the next. Nobody stops to plan how they fit.
You don't need more tools. You need yours to work together.
- Why does Facebook keep changing everything?
- Why can't people find me on Google?
- I know the password is somewhere.
- Do I really have to post again?
- Why does my website look weird on my phone?
- What am I supposed to do with AI?
The blueprint
We don't start with the tools. We start with the blueprint.
We draw the digital blueprint for your business before deciding what needs building. It's a plan for how everything works together.
- Reviews
- Website
- Bookings
- Payments
- CRM
- AI tools
- Reports
Ruche is not a traditional digital marketing agency.
We are not saying “We can do everything.”
- We adapt
We are saying “We understand how everything fits together.”
The result A business that gets found, gets customers, works better and takes less of the owner's time.
How it works
Three steps. No jargon.
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Step 1. You talk
You spill the tea.
Tell us what's bugging you and what you've tried. No tech talk needed.
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Step 2. We look
We geek out, so you don't have to.
We map how customers reach you. Then we get into the settings and systems.
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Step 3. You rest
You kick back.
Things work. People find you. You get your time back.
The Ruche principle
We don't start with platforms. We start with the business.
A clientI need Facebook.
UsHappy to help. First, what are you trying to achieve?
- A better website
- CRM
- Automation
- Lead follow-up
The right answer may be Facebook. It may instead be Google, a better website, WhatsApp, CRM, automation or better lead follow-up.
We recommend what the business needs, not what we happen to sell.
Overheard
Kind words, so far
Sample quotes · replace before launch
They told us we didn't need a new website. We needed the old one to talk to WhatsApp. They were right.
I finally know which posts bring people through the door, and which ones I can stop worrying about.
I asked a silly question. I got a straight answer and no jargon.
Two people who answer their own messages. It's that simple, and it makes all the difference.
Our Google profile went from embarrassing to the thing customers mention when they call.
Calm, clear and kind. We never felt sold to.
Humans + AI
Smart technology behind the scenes. Real humans where it matters.
Behind the scenes
AI does the repetitive stuff.
Where it matters
Humans do the thinking, deciding and connecting.
- Research, handed to Strategy
- Data analysis, handed to Understanding the business
- First drafts, handed to Creative judgement
- Reporting, handed to Decisions
- Testing, handed to Client care
Technology should give business owners more time, not more work.
The studio
Small by design
Ruche is Iggy and Karlien. Partners in life for six years, and now in business.
You deal with us directly. There's no account team and no hand-offs.
We run a small business too, so we know what a lost Tuesday afternoon costs.
Ruche French for a hive. Many small parts, working as one.
Two of us. Six specialist functions.
Who leads
- F-01Led by Karlien
Client success & discovery
Gets to know your business and your customers. The bridge between you and the blueprint.
- F-02Both of us
Strategy & business architecture
Looks at the whole business, so every piece builds towards the same goal.
- F-03Led by Karlien
Systems & automation
Takes A to B to C to D, and builds the systems that make it happen.
- F-04Led by Iggy
Web & digital infrastructure
Your website is part of the business system, not an online brochure.
- F-05Both of us
Brand voice, content & communication
Website copy, emails, social posts and the story that ties them together.
- F-06Both of us
AI & business intelligence
Research, reporting and insight. It runs across everything we do.
The newsletter
Fix-your-online-stuff tips. No nonsense.
Occasional emails with useful fixes and ideas. No spam. No motivational quotes.
Start a project
Tell us what's bugging you
A few lines is plenty. One of us will write back, personally.
- Clients
- A direct WhatsApp line to both of us, weekdays during business hours.
- hello@ruche.studio
- More ways
- Open the contact page →