← Current workCase study · RCH-001

Falcon Travel Tours

A Cape Town safari and tour operator, rebuilt from the ground up: website, bookings, compliance and the systems behind them. Live since 1 October 2026.

Launched
1 Oct 2026
Products live at launch
42
Based in
Cape Town
Team
Karlien, Iggy and the owner

Visit the site ↗

01 · The brief

One place to book Southern Africa

Falcon sells safari packages, day tours, activities and private transfers. All of it needed to live in one place that a traveller could browse, price and enquire on, and that the owner could actually run, with every enquiry landing in the right inbox.

02 · The website

A catalogue, not a brochure

  • Listings for Safari Packages, Tours & Excursions and Activities & Experiences, with 42 products published at launch
  • Travel Services, Transfers and Vehicles pages, plus a public Travel Trade page for agents
  • Enquiry buttons on every product, with forms and order notifications routed to info@ and bookings@
  • Phone, WhatsApp and social links on every page, and an FAQ written with the owner

03 · Found and trusted

Search and compliance from day one

  • SEO titles and descriptions on every page, TravelAgency schema, breadcrumbs, redirects and 404 monitoring
  • Google Search Console set up and the sitemap submitted
  • POPIA handled properly: Information Officer registered, Privacy and Cookie policies, consent before tracking

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